“I started talking, and then I kept talking, and then I lost my point and didn’t know how to stop. And then I felt like an idiot.”
Does this sound like you—at least sometimes? Many of us struggle to be concise—especially when we get nervous or present to those with more status.
The PRES Frame Helps You Be Concise
The PRES frame prevents you from getting lost in a muddle. It’s simple and easy to use. Check it out in this example, advocating for tacos:
Begin with the key point: “I believe tacos are the best food around.”
Explain what drives your comment: “The reason I think that is because tacos are inexpensive, full of protein, come in many flavors, and are delicious.”
Provide an example to expand on why your comment is important: “For example, my family ate take-out tacos from our favorite restaurant on Sunday. We ordered five different kinds, the kids loved them, and we spent a fraction of what it would cost for a fancier meal.”
Reiterate your main point: “In summary, tacos are the best food around because they are inexpensive, taste great, and are nutritious!”
PRES: Another Example
Now that you are familiar with the four parts, check out this more elaborate example:
Begin with the key point: “The best use of our $30,000 would be to contract an on-call technical producer for online workshops.”
Explain what drives your comment: “A technical producer troubleshoots from behind the scenes to ensure that online meetings go right. We’ve noticed that participants are much more satisfied when we’ve used a technical producer.”
Provide an example to expand on why your comment is important: “For example, Facilities has been presenting a series of online training sessions using a producer. We’ve recruited volunteers for that role, and surveyed meeting participants. People reported 75% more satisfaction with online experiences when a producer was used.”
Reiterate your main point: “In summary, we believe that the best use of the would be to hire an on-call technical producer to improve our delivery of online workshops across the organization.”
The PRES frame makes it easy it is to make a concise point and succinctly support its rationale. Try using it the next time you present. Then, consider rewarding your conciseness with a taco or two!